Ford - sure, we’re speaking concerning the vehicle producer - plans to cite “step up its involvement in gaming” and esports within the quick future. The corporate isn’t being particular about its plans simply but, however we’ll study precisely what it has in thoughts at Gamescom, which kicks off subsequent week on August 20. Ford beforehand partnered with Microsoft to offer away a 2017 Focus RS to the winner of the Forza Racing Championship a couple of years in the past, however that appears to have been the extent of the corporate’s involvement in aggressive gaming since then. However Ford did take final yr’s Gamescom as an opportunity to disclose its Ranger Raptor truck. Curiously, Ford put up a job listing for an esports-focused advertising place a number of months in the past, in search of somebody who can present “clear aims of how Ford can use gaming to construct model loyalty.” Among the many qualifications, the corporate needs somebody who can construct relationships with corporations like Riot, Activision Blizzard, Epic, and Google’s Stadia division, in addition to esports groups, leagues, and promoters.