Former NBA SVP of International Partnerships Rachel Jacobson has been named because the president of the Drone Racing League. Jacobson shall be tasked with scaling DRL up, creating new alternatives to interact league companions with greater than 250 million international followers.
“From internet hosting stay competitions and international esports tournaments to broadcasting and streaming thrilling races on premier worldwide networks like NBC, Twitter and Weibo, DRL has seen an uptick of almost 200 % common viewership, 90 % elevated digital drone racing participation, and 60 % fanbase progress throughout social media over the previous yr,” a DRL press launch said.
“Leaders throughout the sports activities and tech industries love and respect Rachel — she’s tenacious, strategic and laser targeted on delivering ROI for companions, and we’re excited for her to hitch the league,” DRL CEO Nicholas Horbaczewski stated.
Jacobson will spearhead international partnerships and media-rights offers and lead the advertising and enterprise improvement groups. Jacobson spent 21 years on the NBA, the place she closed almost $1 billion in partnership gross sales and earned quite a few accolades together with Sports activities Enterprise Journal’s 40 Beneath 40 Award.
Most lately, Jacobson was the Chief Enterprise Improvement Officer at Landit, the market chief in “personalised profession pathing know-how to extend the success and engagement of girls and numerous teams within the office.”
“I'm extremely excited to hitch the Drone Racing League and sit up for integrating new international companions into the thrilling sport of professional drone racing,” Jacobson stated.
“Mixing the digital with the actual, DRL is called a real-life online game and takes the whole lot I really like about conventional sports activities and intersects it with leading edge know-how, progressive storytelling, and esports competitors to interact the subsequent era of followers.”
The change comes within the wake of a DRL’s current partnership with FanDuel in a deal that provides the fantasy-sports big entry to the 2020 DRL SIM Tryouts Finals, the world’s solely player-to-pilot esports event. Earlier this yr, DRL additionally unveiled DRL Academy, an progressive STEM program that includes on-line studying alternatives for college kids learning science, engineering, and unmanned plane know-how.